CallCentreVoice Topic Calculating staffing levels for outbound campaigns

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Christine Bryant on 22/2/2008 15:03:48.
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Christine Bryant
Contact Centre Manager
Wunderman

2 posts
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Calculating staffing levels for outbound campaigns  [22/2/2008 15:03:48]

Does anyone have a tried and tested way to calculate staffing levels required when working on outbound campaigns.

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Stephen Hanvey
Dialler Consultant
DiallerConsultant.co.uk

14 posts
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Staffing Levels  [3/3/2008 18:36:29]

Hi Christine,

Are you staff agents on a predictive dialling solution and if so are they blended inbound/outbound or dedicated outbound?

What MI and Workflow mgmt tools do you currently use?

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Christine Bryant
Contact Centre Manager
Wunderman

2 posts
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Calculating staffing levels for outbound campaigns   [4/3/2008 12:54:19]

We do not have a dialler and we do not have workflow systems - we are currently working from excel spreadsheet calling lists. We have dedicated outbound teams, and are currently investigating diallers. Much of our work is B2B however more frequently I am quoting for B2C outbound activity.

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Stephen Hanvey
Dialler Consultant
DiallerConsultant.co.uk

14 posts
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Staffing levels etc  [4/3/2008 15:09:57]

Christine, should you need any advice on dialler solutions feel free to ask anytime, I have experience working for a vendor as a consultant and as a systems trainer as well as running a contact centre now.

In terms of staffing levels, I don't think I have a calculation tool to work this out for outbound as there are a large number of variables specific to each operation.

I have seen some calculations that go into serious mathematics such as~:

N = R + beta(squareroot R) where R is arrival rate/service rate and beta is service grade

Personally I think that this is most useful in calculating staffing levels given service levels for inbound calls to reduce abandonment rates.

The best position to be in is where you have access to meaningful metrics which you can interpret to achieve a baseline minimum staffing level. For me this is a combination of the following:

What are the constants?
Drop rate 3% max

What are the targets/goals/KPIs?
Maximum 5% wrap time (administration after each call therefore 5% is of their availability time), Maximum 30 secs wait between each call (easier to manage on a predictive dialler), AHT for Presentations and Sales.

What are the variables?
Typical answer rate 10-25% of calls made are answered, 50-65% are not answered or are answer machines, Conversion Measure (No of Sales as a percentage of No Connects)

There are some others too specific to our industry. But from these metrics I can work backwards to calculating the minimum staffing levels to achieve targets based on constants and variables.

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