First question, and its purely because of your location, are you currently utilising any form of skills based routing? the reason I ask is that now we have moved (particularly in Asia) to the IP model call centre, skills based routing is an almost impossible mission. Lets face facts, having an agent that is specifically trained to deal with the call in question has several very positive effects, a. the customer gets the right info, b. the opportunity for cross selling is amplified & c. If the guy on the phone knows what he is talking about the call is dealt with quicker.
Implementing forms of skills based routing needn't be a costly process, just requires a little thinking about, and think of the cost savings by not having to multi-skill and therefore multi-train agents.
My other question is how are you measuring your AVHT, from the moment the call hits the switch to the end of wrap-up or on actual handling time? If it is the former you may find that at certain periods during the working day the AVHT is quiet respectable, however there are certain periods that could be discribed as diabolical! If this is the case I'd suggest having a look on the workforce management arena for a software package to fit the bill, by staffing your centre for "Peak Hours" you can acheive two major advances, firstly because the majority of calls are being handled effectively because you have staff to answer the phone this dramatically brings down your queue time and therefore you AVHT (if thats how you're measuring it) secondly by paying for staff only at times that you need them you can reduce your wages bill (or pay for expansion to cater for the next project to come along)
At the end of the day I would leave you with one point, AVHT is not the be all and end all of success within the call centre environment, remember customer care and call quality are equally important.
Hope you find a solution that fits the bill.
Regards,
Phil Hall |