In reply to Ms. Tunstall and Mr. Boyd-- respectfully, I am of the opinion that both of you have to be overgeneralizing somewhat. There will predictably be a whole spectrum of reactions in the market. You will have people in Mr. Boyd's camp, like Ms. Craig, whose reaction is "free address implies lack of professionalism". Equally, you will have people in Ms. Tunstall's camp, who do not consider it relevant to anything, or even look at it as a positive.
The point is, you have to be able to sell to the whole spectrum of opinion. Ultimately, all business is about R.O.E.-- how fast a given business takes a dollar and makes two dollars with it-- vs. risk-- how often that business takes a dollar and just loses it. If you did not improve your company's R.O.E.-to-risk ratio today, your company basically paid you for nothing, today.
In reply to Mr. Closed Account - You consider hotmail "a sensible, financially astute, critical, efficient, global and wholly reliable means of communicating with clients who use email." I have worked internationally, on projects that involved being thousands of miles from 'home base', and I have to agree with you, up to a point.
However, "wholly reliable" does not accurately describe hotmail. Lots of businesses may have confidentiality concerns. In any domain where sensitive data is being exchanged, hotmail and the like is totally unacceptable, because it is not secure. That being said, most business' sites and 'internal' e-mail have major security issues as well. Even major financial institutions maintain a strategic silence about the security breaches that happen to them, on a regular basis. No sense telling the other con artists how it's done, is there? |