Paul Dulfo-Stagg PBX Engineer, NCTS, NCDS, NCSS Bloomberg
267 posts 1 friends welcomed | Try the other way around [26/11/2006 19:29:23] |
Instead of thinking of the scripts from the company viewpoint, think of them from the customer viewpoint.
What would you as the customer want to hear. We all know that the PR/Marketing wants the company message to go out, but the customer already knows it. Thats why they are calling. The customer wants it to be short and concise.
I am no expert. But in the past when I have had to do scripts, I worked on the principle if I was board then the customer will certainly be bored. (Excuse my spelling, its been a long weekend).
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