>>>What's your opinion !
With age comes experience.
You receive a number of calls over the years from various organisations ringing you up, introducing themselves and a 'pretending' its a courtesy call to tell you about a new service. You gradually learn that if you have never had any prior transactions with the company calling you (a cold call). Then 99% of the time it is unlikely that at that point in time they will be calling you with a product you need right then, a miraclulous stroke of fortune and serendipity.
No, you learn that the call is speculative and the product will probably be of little use of relevance to you. You learn that the call is an interruption to you daily schedule and talking to others about irrelevant issues might not be worthwhile. You learn that how ever much you say 'no' to some organisations their agents dont listen and persist in talking to you and not letting you get off the phone to deal with the more important issues affection your life. So, you learn to deal with them swiftly and decisively before all the preamble starts.
Hence your response.
In the UK consumers are generally sophisticated and any outbound sales approach generally requires very specific tailoring, usually requiring some sort of honest, direct, intelligent, flexible, sophisticated and sensitive approach with superb listening. All too often in outbound outsourcing one size fits all and an approach that worked in another country is simply duplicated, forgetting that a change in target audience frequently requires change in approach. |