You asked:
What has gone wrong with the industry? When I call to want to speak to someone, I get a computer and an answer machine, but when I do not want someone they bother me at home to a point that I seldom pick up on my home phone number.
In a nutshell, Mr. Dungay, the answer to your question is "Return On Investment". What has gone wrong with the industry is that investors demand higher returns on their investments, and consumers want the same thing for less money.
When you do not want someone, they call:
Accurate information is expensive, whereas outbound phone calls are comparatively cheap. So it is cheaper for a company to call a thousand people, so long as they locate ONE person interested in buying what they are selling, than it is for them to pay someone to locate that one person for them, before they call. 9 999 people get annoyed so that one person can be sold something.
When you do want someone, you cannot find them:
Paying salaries to people that do not bring in more money than they cost is expensive. When you want to speak to someone, you do not necessarily want to buy something. Thus it costs money to provide you with the accurate information that you want, but you want it for free.
In the airline industry context, you can have cheap flights, or you can have good customer service. U.S. consumers claim to want good customer service, but they BUY cheap flights... and then get annoyed when they do not get good service. It is next to impossible to find actual people to talk to because consumers want the same thing they used to buy, for less.
If what you want is travel intelligence, there are now private companies that provide this, at a very high standard, for a fee. Just type "travel intelligence" into any search engine.
Please do not misunderstand me, I dislike the current situation as much as you do, and I agree that low-information mass telemarketing has a dim future. This is not because it does not give people what they want, because what they want is something for nothing, and no one is going to give that to them.
It is for legal reasons, because the business rationale for telemarketing is pretty clear. Unless the U.S. Supreme Court decides that commercial free speech should win out over consumer privacy, in the lawsuit currently brought by the DMA over the Federal Do-Not-Call-List statute, U.S. Congress will gradually legislate direct-to-home telemarketing out of existence. (And then people will be deluged with calls at work instead).
As an aside, I agree with Mssrs. Handley-- any telephone sales rep "should take indignant responses to their unsolicited calls as part of their job". Psychological resilience is part of the TSR's job description, and this thread is a way of coping with creative forms of abuse. If it was fun, people would do it for free.
WP
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