Welcome to an already overcrowded industry, Mr. Khanna.
Since Mr. Srivastava looked at the IPLC question, I'll address
(2) companies/websites to help you find leads, and marketing model.
First, I do not want to seem harsh, Mr. Khanna, but if you have already taken on a lease *without* having already put VERY serious thought to these issues, all I can say is that you should be hiring very experienced talent with a strong, verifiable track record to manage your operation.
You are entering a *very* competitive market, one that by all accounts is rife with con artists (mixed in with genuine and competent business people). Read some of the other threads on this site, and that will tell you that much.
Plenty of people will offer to sell/broker you a vast array of leads, as soon as they know you are on the market. Just type "leads" into a metasearch engine, and you will see what I mean.
A large proportion of these offers will predictably be con jobs. The typical pattern is a *sample* of excellent leads to induce you to buy, followed by a stack of near-worthless leads once you do. I cannot offer you a list of sources, because your post does not tell me what kind of IB services you are looking at offering.
Obviously the leads you will be searching for depend on what kind of talent you have to offer, and what the track records of your senior management is. I do not wish to be harsh, but judging *only* by your post, I would have to guess that "not extensive" captures that track record nicely. If you have 400 PhD's to man the 'phones, you are aiming for very different leads than if all you have is 400-odd "lucid, erudite and loquacious" people.
You will find that IB is going to be a lot harder to get than OB-- basically because with IB, your overseas client's market reputation and customer base are at risk, based on your team's performance. We have done our research on this-- India is a *brutally* competitive market, where the claims of vendors have near-zero credibility until they are checked, thoroughly. The first question any buyer or middleman is going to ask is: have they done *this* kind of work before. IF the answer is no, unfortunately for you the buyer is more likely to set up the CC themselves, than they are to go with an unknown quantity.
With OB/Sales, any N. American/U.K. operation looking to outsource will do it on a pay-when-paid basis. If you sell, they get paid first, before you see any money. What you get paid will be pure commission. If you don't sell-- two weeks, and it will be goodbye Mr. Khanna, with little loss to them. The advantage with OB/Sales, however, is that *with the risk goes the reward*. You get a chance to prove yourself, and if you do it right, you will get more business.
I would suggest that you take all the money you would spend on marketing and put it into face-to-face networking, with the exception of producing a beautiful, functional website. Fly your top people to trade shows in your target market. Better yet, hire a Business Development rep in your target market, fly him or her out to inspect your facilities, staff etc., then have him or her network for business in your target market. Some of the people that post to this site might be a good place to start looking.
If what you want to do is OB, assess your target market, then hire someone *from* that region, who is a top-notch salesperson and rep trainer. Network backwards through your trainer's own business contacts to locate sales campaigns.
Best of luck.
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