Hello Krista,
This is a very common question, but there is neither theory nor a standard or average that will help you. There are several factors that drive customer calls and are very specific to each case. Some examples:
· The MTBF of the set-top unit
· The reliability of the network
· The complexity of setup and operation
· The user community: demographics, are they experienced Internet users, experienced PVR users?, etc.
· Coverage and range of services – are we talking technical support only or also billing questions? Are you also an ISP?
· Do you expect users to call you when they are supposed to call the cable company or the ISP?
· Repeat call rate
These are some immediate parameters I came up without analyzing your specifc situation, prodcut, and industry, and additional analysis will uncover additional factors. Once you have broken the question into its individual component, you can analyze each separately and have a pretty good estimate. Any other method of guessing the number of calls is error prone.
Please contact me directly if you are interested in the specifics of this type of analysis, which shouldn’t be that difficult. I should be able to obtain data from a company in a similar business that can be extrapolated for this purpose.
Joe Barkai
www.DiagnosticStrategies.com
jbarkai@DiagnosticStrategies.com
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