Kunal,
Seems that you are running mortgage campaigns and interested to know more about it.Well, The mortgage SPH can be better attained by using purchased calling lists which enables you to get more connects and inturn gets you more call to sales ratio.I have experienced this in many of the campaigns.It would rather be more appropirate to spend some money on getting quality calling lists inspite of wasting the other costly resources.So if you are running a mortgage program,just try purchasing lists from the list brokers,there are many in India I guess.
That is the best way to increase the SPH I think.
Best Wishes!!!
Andy |