Geoff Thompson Solution Architect HP
1 posts 0 friends welcomed | Preview, Progressive, Predictive [8/12/2004 01:04:44] |
These terms are given slightly different twists by some vendors.
In my view, "Preview" should always be reserved for the case when the agent has to press a button to activate the call to the customer. The agent "previews" the customer information presented by the Dialer desktop, familiarizing themselves with other aspects of the customer through auxiliary applications, perhaps keyed off the Dialer UI, then presses "Accept". Typically there is a button to "Cancel" the reservation and be taken to the "Not Ready" state. Some UIs have buttons for "Reject", "Reject and Close" etc.
Clearly the agent utilization is extremely low, but useful for calling valued customers or somewhat difficult customers (delinquent loan collections etc.). When in Preview mode, the call should be made from the agent's phone, so they can hear full progress of the call. Answering machine detection is not used.
Cisco use the term "Progressive" when there is no real intelligence attached to the Dialing algorithm, but the Campaign can still be set to be overdial some fixed ratio of "lines" per available agent. Nuisance calls can be created in this mode.
If there is no overdialing, in my mind the Dialer should call using the agent's phone so they can hear the progress of the call, rather than calling from a port on the Dialer and transferring on answer. Unless answering machine detection is engaged including having a transfer to the IVR to play a message, I don't think increased utilization can be achieved in this mode. The best customer experience is when the system calls from the agent's phone.
Others have defined "Predictive Dialing" well, though in some cases it does not really "predict". Some predictive algorithms launch a certain number of calls when an agent becomes free, and alter this number between specified minimum and maximum values in order to keep nuisance calls under a predefined percentage and maximize agent utilization. They don't actually "predict" that an agent will become free in the next X seconds and launch a call in anticipation.
I don't use the term "Power Dialing" much. |