Let’s try and give some guidelines to the questions in this thread
1. How many Users
This depends on..
• the quality of the predictive dialing solution
• the amount charged for it
• the kind of campaigns being run.
In practice these conditions can be so variable that buyers simply have to be aware and do their homework. Best is to get a free trial. And beware the reference visit where you have no idea how to relate the dialing and campaign conditions you see to your own situation.
The chap who suggests that you need 50 agents to get decent benefits is smoking dope. Nuff said.
Any dialer really worth its salt should start to provide measurable benefits at around the 4/5 agent level, dialing under compliant conditions. It’s a baseline we usually set for our dialer, but then it is subject to the customer ROI, and depending on the payback period sought some users might look for a higher number. Remember this is agents on a campaign. Users running lots of small campaigns might want to follow inbound practice and combine campaigns, with agents able to handle multiple scripts. Gets agent numbers and performance up, and makes the agent’s job more interesting. As more users seek to make their dialers work under compliance, expect this to happen a lot.
2. Soft v. Hard Dialers
It should surprise nobody that the soft guys think they are best, and likewise the hard guys. Our company does both, since it’s horses for courses. In a European world, with an efficient switch, end to end ISDN, and answering machine detection sensibly switched off, there isn’t a fat lot of difference in performance, and this is the market that most users probably inhabit.
But if you are located in the US, with the lack of end to end ISDN coverage and the persistent belief that answering machine detection is the way to go, you might be more inclined to a hard dialer.
3. Other Points
Doubling the number of agents more than doubles the benefit?? In some cases maybe, but this is not a general rule. In a well-engineered dialer operating under compliance, then it might be true if you go from 5 to 10 agents. But it is very unlikely to be true if you go from say 25 to 50 agents on a telemarketing campaign. The incremental benefit per agent will tail off. Remember there are only 60 minutes in the hour.
1:1 trunk ratio. This applies to manual, preview and progressive. You can certainly improve performance by automating matters as you move up from manual, but you will be lucky to get much beyond 30-35 minutes talk time in the hour, unless you are doing something like market research. Beyond this, predictive dialing, with an increased trunk ratio beyond 1:1, has historically held out the promise of 50+ minutes talk time in the hour on a campaign, but operating under compliance in today’s markets, this a challenge too far many times, for even the best dialer.
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