Hi Vedula
I do appreciate your views of not wanting the Middlemen.
I would like to take each and every question of yours:
1. Can the call centres confide in these campaign providers and pay them a percentage of their revenue for having negotiated and struck the deal one time?
Ans: I would like to point out, since the market is too bad, survival of the fittest, these days to sustain in the business people often make use of such type of middlemen, where the access is fast, margins are low, as the middlemen takes the chunck of the business.
2. Why do clients willing to outsource do not approach call centres directly for talks rather than agree to deal with these middlemen?
Ans: The client does not have access to the clients, its majorly because of non-awareness of India, at macro level yes these companies are aware, but at micro level, they are skeptical to outsource their work to direct companies, therefore they repy on the middlemen.
3. The revenue sharing is something I do not understand- consulting fees and client introduction fees are ok. It is usually one time fee. Then why have these revenue sharing models?
Ans: The middlemen dictates the terms, normally the BPO work is for the tenure of 12 months, the middlemen secures his income.
4. Ultimately it is the call centre agents who sweat out and make a campaign ucessful. But who makes the money - the middlemen. they sell training, campaigns, CRM software , predictive dialers, everything - and make their commission out of it. At the end of one year the middlemen would have earned far more than the call centre. Why not redress this problem?
Ans: Although the campaigns are successful, at the macro level it means you have done your job, but you do not add value in any terms to the clients business (in its technical sence) its the middlemen who create hype, since you are always kept away from the clients, your access level to the Decision makers is very poor/or do not have any access. At this juncture, inspite of all your efforts, the middlemen are successful.
Middlemen are important, if they add value to your business, these are the people who give you business, they give you mandate of the projects. Try some good consultants who can help you out. |