I agree with Wig's last statement. In any type of sales: No matter how good your script, the agents are the most important component, followed closely by good supervisors, proper incentives and flexibility in offers. Oh, and don't forget a good set of leads, up to date, with good contact names and focussed to your better prospects.
Good Agents: Fast thinkers, professional sounding, and willing to learn. We generally hire temps from a temp agent with the option to hire. The temp agency does alot of the previous filtering and it saves problems if they don't work out. The temp agency can also give you an idea what the wages are like in your area.
Supervisors: Need to qualify as Good agents. Need to focus on managing the calling and tutor agents, that have potential, in the fine art of selling.
Proper Incentives: A commission, even a small one on sales is a good motivator.
Flexibility: If the only offer the agents have to make is 'Widget X is wonderful, buy 3 and get 1 free' they are going to have trouble. There needs to be upsells and downsells and other alternate offers to suit different consumers.
Leads: Not sure who you might buy them from up in Canada. (K2Solutions & Wig maybe?)
On B2B calling one other recommendation I would make is that you do NOT use a predictive dialer. The gatekeepers/receptionists generally hang up immediately when they hear the slight delay of a dialer. We have had alot more success with a preview dialer environment instead.
Of course I have to throw in that you could out-source and save yourself all the trouble of finding, hiring and keeping these good agents, supervisors and building the right scripts and having the proper equipment. :)
Good luck,
Marianne
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